Communications – Customer Relationship Management
Problem
A large diversified communications company wanted to develop a better way cross-sell its suite of products and services to its existing customer base. But the client lacked an integrated view of its customers, and maintained customer data in distinct silos defined by product line.
Solution
DataBauhaus team members lead the design and development of a customer relationship management environment that gave the client a more integrated understanding of its customers and thus helped it cross-sell distinct products. An integrated data architecture and integration processes were developed that helped consolidate data from different sources into one master file, while ensuring data quality and integrity.
Results
The client gained a far-reaching understanding of its customers’ profiles. The company determined which customers to target with specific products, and identified certain products to earmark for special cross-promotional efforts.